News Feed

In this video, Alex Ibbotson discusses the importance of diversity, inclusion, and adaptive leadership within the field of avalanche safety, particularly focusing on snowmobilers, a historically underrepresented group. She begins by acknowledging the Okanagan Nation’s land and expressing her hope for stronger relationships with Indigenous communities. Drawing on her personal experiences and her Master’s thesis, Alex explores how organizations can foster more inclusive environments by breaking down exclusive cultural norms and embracing diversity to drive innovation. She emphasizes the need for culturally safe spaces, adaptive leadership, and equity measures to create a more welcoming and resilient future for all outdoor professionals.

In this lively episode of John Faryon Live, John welcomes special guest Alex Ibbotson from Kimberly, British Columbia. The two share their passion for snowmobiling, avalanche safety, and the importance of community in the snowmobile industry. Alex, who runs Canada Backcountry Services, talks about her journey from growing up in the Rockies to becoming a snowmobile safety expert and advocate. She emphasizes the need to involve more diverse groups, including women and families, in backcountry snowmobiling while promoting safety and avalanche education.

In this podcast episode, Alex Ibbotson, owner of Canada Backcountry Services, shares her journey as a female motorized professional in the avalanche world. She talks about her background, the challenges of working in a male-dominated industry, and her vision for changing the narrative and creating more inclusivity in backcountry sports. It’s an inspiring conversation about leadership, diversity, and shaping the future of avalanche safety.

In this inspiring talk for NACCA 2020, Alex Ibbotson, an Aboriginal businesswoman and owner of Canada Backcountry Services, shares her journey of empowering women and promoting avalanche safety in the backcountry. Alex discusses the transformational power of spending time in the mountains and reflects on the personal and professional growth she has gained by challenging the status quo. She highlights the unique perspective of Indigenous women entrepreneurs, emphasizing the importance of support, creative thinking, and resilience in overcoming self-doubt and societal roadblocks. Alex encourages women to listen to those who believe in them, reject limitations, and pursue their dreams with confidence. She reminds us that success comes not only from the highs but also from learning through the lows and mistakes along the way.